Newsletters can be sent using Outlook, but it is cumbersome and cannot be scheduled or automated. Outlook certainly has other strengths besides sending newsletters to large lists of recipients.
As long as you have a small list of recipients with fewer than 50 contacts, you can use Outlook to create templates that you can select for each mailing to save time on email creation, but you'll have to click the "Send" button many times yourself.
If you want to create and run a professional newsletter, you should use special software. For free, you can start with CleverReach and build even bigger lists. The advantages are:
- All recipients can be viewed and managed in a clear list.
- You can create as many recipient lists as you want.
- You can create as many sign up forms as you want to collect email addresses.
- Newsletters can be created, managed, and sent quickly and easily.
- The dispatch can be scheduled.
- Automatic email series can be created so that emails are automatically sent to any list at specific intervals.
- The service is privacy-compliant.
There are other providers on the market, but CleverReach is among the best.
The important thing is that you choose the right tool for the job. When it comes to sending newsletters, you should work with a service that allows you to send mass emails in a short time, which is not possible with a normal email program like Outlook.
If the software is not designed for mass sending, a large part of the emails will end up in the spam mailboxes of the recipients and thus will not be seen by many recipients.
