Vitali Lutz
361 Words
1:50 Minutes
1
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As an email client, Gmail is definitely one of the best options, and it's even free. It has the best spam filters built in, and sending and receiving emails is also reliable and fast.

It would be wonderful if a newsletter feature were also integrated, but unfortunately that's not the case. It is possible to schedule emails in advance, but they go out to one or more people without any personalization. However, it is conceivable that with a little organization, one could use Gmail to send newsletters.

  1. One creates email templates that one can use over and over again to send newsletters.
  2. One creates an email, manually assigns all recipients to it, and schedules it to be sent in the future.
  3. Gmail sends the email on time to all selected recipients.

It should be noted that, of course, Gmail has some protections built in, so no one can use the service to send hundreds or thousands of emails; that would be an invitation for any spammer to use Gmail for fraudulent purposes.

Also, there is no personalization or statistics on the emails at all. You will never know who opened, read, or clicked on the newsletters. However, the biggest problem is that, from a legal standpoint, it is forbidden to send such newsletters because they do not have an unsubscribe function.

As a result, you may be warned if you send the newsletter and the recipient is unable to unsubscribe. Therefore, it is better to use software for sending newsletters that is designed for this purpose, for example, GetResponse. The advantages are:

  • Manage all your recipient lists in one place.
  • Send newsletters to each list.
  • Automate 100% of your mailings by scheduling all newsletters in advance.
  • Create an automatic email series that each recipient must go through automatically.
  • Look at all the vital statistics for each email: sends, opens, clicks on links, and unsubscribes.
  • Personalize each email and create highly personalized messages.
  • Create as many signup forms as you want to build different recipient lists.

Gmail is an excellent email client, but sending newsletters is not its strong point. For this purpose, you need a solution optimized for professional newsletter sending, and GetResponse is the ideal tool for this.

Vitali Lutz

About Vitali Lutz

Vitali Lutz is a versatile author on all aspects of business and technology. Thanks to his ability to adapt to a wide range of topics and his great thirst for knowledge, he writes about anything that interests him.

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