Vitali Lutz
336 Words
1:40 Minutes
1
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Email addresses are often sold online to make money off of people's personal information. There are many different ways to get these email addresses, such as buying from spammers, selling your own lists, or even selling your own databases.

It is not illegal to buy email addresses, but it is unethical.

If you buy email addresses from another person, you should ask questions about how the emails were collected. If the person does not answer your questions, the addresses may not be clean.

If you buy email addresses and try to import them to a service provider like GetResponse or CleverReach, there is a chance that the provider will find out through sampling that the email addresses were bought and not collected. This can also have legal consequences!

Also, if you manage to use the email addresses to send emails and the email addresses were stolen or illegally collected on the Internet, you will also face big problems with the recipients themselves, who received the emails but did not give you the legally required permission to send them.

Buying email addresses is a big risk. Even though it is not illegal to buy user data, it can be illegal to use that data.

Yet, especially with email addresses, it is very easy to collect them cleanly and ethically:

  1. Get a good provider for collecting email addresses and creating and sending emails. GetResponse and CleverReach are good and reliable providers for this.
  2. Create a free offer, such as a brochure or other useful resource, for your target audience.
  3. Create a simple web page where you offer the freebie and ask for an email address in return.
  4. Anyone who enters their email address in the form and requests the offer will get it emailed to them after they confirm, and you'll have one more address on your list.

Email marketing should be done right or not at all. Under no circumstances should you buy email addresses from somewhere and try to send unsolicited emails to them. That can have expensive consequences!

Vitali Lutz

About Vitali Lutz

Vitali Lutz is a versatile author on all aspects of business and technology. Thanks to his ability to adapt to a wide range of topics and his great thirst for knowledge, he writes about anything that interests him.

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