As a sales professional, how do you adapt when customer preferences are constantly changing?
When your target audience's preferences are always changing, it might feel like you're always catching up.
When your target audience's preferences are always changing, it might feel like you're always catching up.
The most important first step in performing a competitive study is identifying your rivals.
In order to obtain useful information and make wise judgments, there are a few crucial measures you can take to find out more about your competitors