Can a website rank on Google without backlinks?

Vitali Lutz
269 Words
1:12 Minutes
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Numerous SEO experts have found that backlinks can actually help a website rank better on Google. Backlinks are links from other websites to the page you want to rank.

Unfortunately, there are several problems with manual backlink building:

  1. Google explicitly prohibits manual backlink building and threatens you with penalties or, in the worst case, the exclusion of the website from search results.
  2. Only high-quality backlinks are required, not many.
  3. It takes several months, even with backlinks, to observe positive results.
  4. Meanwhile, it's not uncommon for it to take months to see a visible change in a site's ranking – there are simply too many factors and too many sites in the Google index, no matter how many backlinks you have.

From my experience, I know that you can achieve good rankings on Google even without backlinks. You just need good content optimized for as few keywords as possible.

I could already reach rank 1 for pages that had no backlinks. This proves that you don't need backlinks to not only be visible on Google but also to reach the first position.

Even more important than backlinks is persistence. It now takes months for a new page to show up in the top 10 on Google. All those hoping for quick rankings have already left the market during this time.

The quickest and easiest way to achieve top rankings on Google and other search engines is to create unique content that solves problems.

Instead of focusing on the number of backlinks, I recommend covering niche topics with your content. Niche marketing is becoming increasingly important, even when it comes to search engine rankings.

Vitali Lutz

About Vitali Lutz

Vitali Lutz is a versatile author on all aspects of business and technology. Thanks to his ability to adapt to a wide range of topics and his great thirst for knowledge, he writes about anything that interests him.

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